Buyer First: Grow Your Business with Collaborative Selling is for business owners and founders who sell and salespeople who have tried everything- all the tips, tricks and hacks- to get more clients and customers but don’t realize that what is getting in their way of sales success is their own mindsets and beliefs towards sales.

In the “book my clients have been asking me for,” Carole shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn’t something we do to others, it’s something we do with them.