Buyer First: Grow Your Business with Collaborative Selling

In the “book my clients have been asking me for,” Carole shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn’t something we do to others, it’s something we do with them.

Buyer First: Grow Your Business with Collaborative Selling is for business owners and founders who sell and salespeople who have tried everything- all the tips, tricks and hacks- to get more clients and customers but don’t realize that what is getting in their way of sales success is their own mindsets and beliefs towards sales.

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Buyer First is a needed guide for salespeople today. It’s not enough to know what you need to do. You must do it. Carole Mahoney will help you recognize why you aren’t doing what you know you need to do and inspire you to act now!

ANTHONY IANNARINO

Author of Elite Sales Strategies

This book is a paradigm shift on how to think about selling, the buying process, and human connection. Reading Buyer First will not only make you a better salesperson but a better person.

MELINDA F. EMERSON

Author of Become Your Own Boss in 12 Months

While ‘buyer first’ is an essential concept in business today, Carole Mahoney has created an entire ecosystem for your sales processes. From concept, to origin story, to mindset blocks, to effective strategies, it’s all here for sustainable success in sales. A book you will refer back to time and time again.

JEFFREY SHAW

Author of The Self-Employed Life and Lingo

An essential resource for business owners, entrepreneurs, and sellers to demystify sales success through actionable research and data that transforms personal sales results.

MARK ROBERGE

Author of The Sales Acceleration Formula

Carole Mahoney’s innovative, research-based methods will revolutionize the way you think about sales, connect with buyers, and grow your business. Say goodbye to outdated tactics and read this book instead.

DANIEL H. PINK

#1 New York Times–bestselling author of To Sell Is Human

Buyer First is a very smart read for any entrepreneur or new business owner wanting to understand the art and science of selling.

LORI RICHARDSON

Author of She Sells

Buyer First is a must-read for those who understand that the nature of the relationship between buyers and sellers has fundamentally changed. Want to increase your sales? Imagine a strategy as simple as putting your buyer’s needs first.

BRYAN EISENBERG

Author of Waiting for Your Cat to Bark? & The Rice & Beans Millionaire

Buyer First will change your sales game in a way that makes you stick out as a reliable resource for your buyers. They will thank you for it!

KEENAN

Author of Gap Selling

Sales is a discouraging process for many, but it doesn’t have to be. Buyer First is an actionable guide to elevate your ‘game’ and your comfort.

MIKE MICHALOWICZ

Author of Profit First, Clockwork, and All In

When you master the mindsets Carole Mahoney details in Buyer First, you will be able to adapt to the ever-changing economic circumstances and buying behaviors we see today.

DAVE KURLAN

Author of Baseline Selling and Founder of Objective Management Group

Buyer First is a book you need to read. Carole Mahoney’s in-depth understanding of what today’s buyers want and need when making buying decisions guides every chapter of this well-written book.

DAVID HOFFELD

Bestselling author of The Science of Selling

When you read Buyer First and do the exercises, not only will you change how you think about sales, you will also change how your buyers see you and your solution. You may find that you enjoy sales without being ‘salesy.’

ANDY PAUL

Author of Sell without Selling Out