An essential resource for business owners, entrepreneurs, and sellers to demystify sales success through actionable research and data that transforms personal sales results.
MARK ROBERGE
Carole Mahoney’s innovative, research-based methods will revolutionize the way you think about sales, connect with buyers, and grow your business. Say goodbye to outdated tactics and read this book instead.
DANIEL H. PINK
Buyer First is a very smart read for any entrepreneur or new business owner wanting to understand the art and science of selling.
LORI RICHARDSON
Buyer First is a must-read for those who understand that the nature of the relationship between buyers and sellers has fundamentally changed. Want to increase your sales? Imagine a strategy as simple as putting your buyer’s needs first.
BRYAN EISENBERG
Buyer First will change your sales game in a way that makes you stick out as a reliable resource for your buyers. They will thank you for it!
KEENAN
Sales is a discouraging process for many, but it doesn’t have to be. Buyer First is an actionable guide to elevate your ‘game’ and your comfort.
MIKE MICHALOWICZ
When you master the mindsets Carole Mahoney details in Buyer First, you will be able to adapt to the ever-changing economic circumstances and buying behaviors we see today.
DAVE KURLAN
Buyer First is a book you need to read. Carole Mahoney’s in-depth understanding of what today’s buyers want and need when making buying decisions guides every chapter of this well-written book.
DAVID HOFFELD
When you read Buyer First and do the exercises, not only will you change how you think about sales, you will also change how your buyers see you and your solution. You may find that you enjoy sales without being ‘salesy.’
ANDY PAUL
Buyer First is a needed guide for salespeople today. It’s not enough to know what you need to do. You must do it. Carole Mahoney will help you recognize why you aren’t doing what you know you need to do and inspire you to act now!
ANTHONY IANNARINO
This book is a paradigm shift on how to think about selling, the buying process, and human connection. Reading Buyer First will not only make you a better salesperson but a better person.
MELINDA F. EMERSON
While ‘buyer first’ is an essential concept in business today, Carole Mahoney has created an entire ecosystem for your sales processes. From concept, to origin story, to mindset blocks, to effective strategies, it’s all here for sustainable success in sales. A book you will refer back to time and time again.